Creative Sparks was a British video games software house in existence during the 1980s. The company started out as Thorn EMI Computer Software, a division of the now-defunct British conglomerate Thorn EMI, and later changed its name.[1]
Creative Sparks also used the Sparklers label for budget-priced reissues of their old software.
Later, the low-cost software label Alternative Software acquired the distribution rights to several Creative Sparks titles.
As a result, many games were issued on more than one label, sometimes appearing on all four at various stages. An example of this is River Rescue; this first appeared on the Thorn EMI label,[2] then later reappeared in Creative Sparks[2] packaging. It was next reissued on the budget Sparklers label,[3] before finally being distributed in new packaging (also at a budget price) by Alternative.[2]